
Rebranding Cox2M for Retention
Cox2M, the IoT arm of Cox Communications, builds sensor-powered tracking tools for industries like transportation, energy, and logistics. For this project, I led a digital rebrand that turned their site into a clean, user-focused experience—boosting trust, streamlining the journey, and driving a 35% jump in client retention.
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Atlas CRE —Reimagining Commercial Real Estate Intelligence
From Property Data to Deal Intelligence: A UX/UI case study exploring how a modern commercial real estate platform can connect property intelligence, deal-making, collaboration, and marketing in one ecosystem.
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TypeFlow — Typography Organization & Discovery for Designers
Designers collect hundreds—sometimes thousands—of fonts, but lack a clear way to organize or use them effectively. TypeFlow reimagines this experience by turning chaotic font libraries into a streamlined, searchable system for discovery, pairing, and consistent design execution.
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Designing $4B+ in Real Estate Offerings at CBRE
At CBRE, a global leader in commercial real estate, I focused on capital markets and hospitality—designing offering memorandums and investor materials that turned complex data into clear, compelling stories for multi-billion-dollar deals.
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Scaling Design for a SaaS Leader in Accounting Compliance
LeaseQuery (now FinQuery) is a leading fintech and one of the Best Places to Work in 2020 and 2021. I led their full rebrand and built an in-house creative team, growing output by 60% and lifting digital conversions across campaigns..
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Designing a Seamless First Impression for Weveryone UI
Thoughtful UX and structured interface systems can transform a complex, information-dense platform into an intuitive, engaging experience. This case study highlights my approach to simplifying hierarchy, creating a live, pixel-based UI that evolves with user input, and balancing clarity with community-driven customization. The result is a dynamic onboarding experience that feels effortless, responsive, and immediately valuable—helping users understand, engage, and contribute from their very first interaction.
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Building a Holistic Wellness Brand & Digital Experience
Esmeralda Botanicals is a boutique wellness brand built around handcrafted products made with essential oils. What started as a passion project grew into a full brand identity—from logo and typography to packaging and collateral—all designed to reflect its organic roots and authentic spirit.
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Zuzu: Good Gut, Great Design a Packaging Project
A bold probiotic soda brand designed to make better-for-you refreshment feel fun, fresh, and impossible to overlook.
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Cultivating a Modern Luxury Natural Hair Care Brand in Velmer Naturals
A refined brand identity for a natural wellness brand—redesigned for greater versatility, stronger small-scale legibility, and a polished presence across packaging, stationery, and marketing.
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Influence Audio: Turning Sound Into Story
A boutique brand identity for a high-end audio studio, capturing its ethos of transforming raw sound into immersive storytelling. The system featured a sleek logomark, custom typography, and a refined palette applied across digital, print, and social media to position the brand as a distinctive voice in the audio market.
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Woven Identity: A Holistic Branding System for Fashion Brand Karn & Abel
End-to-end branding for a clothing boutique, unifying signage, packaging, and digital assets into a cohesive, modern retail brand experience.
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Knitwell — Crafting a Modern Knitwear Identity
A cohesive, elevated brand identity for Knitwell through thoughtful typography, soft color palettes, and refined packaging and visual storytelling systems.
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Branding a Bespoke Bindery & Print Studio
A bespoke identity for a handmade bindery and print shop, where craftsmanship, typography, and materiality come together to celebrate the art of bookmaking.
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On Track — the Brand for Better Runs
A complete brand identity for On Track, a personal training and running brand built to make performance-focused training feel motivating, accessible, and distinctly human.
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Trusted by:

13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
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